Client Results: Pipeline Growth, Market Pivots, First Customers

Real companies. Real challenges. Data-driven solutions.

Find Your Situation:

⚠️ Crisis/Urgent Timeline 📈 Accelerating Growth 🎯 Strategic Expansion

When Time is Critical

Crisis situations demand rapid, data-driven solutions. These companies faced existential threats and tight deadlines—traditional consulting wasn't an option.

STRATEGIC PIVOT

45-DAY ULTIMATUM, 5-DAY SOLUTION: RNG COMPANY PIVOTS AFTER MARKET COLLAPSE

"Bypassing a $120k, 3-month consultant study, we delivered a board-ready plan in 5 days"

Impact at a Glance:
  • Delivered Actionable Pivot Strategy in 5 Days
  • Identified High-Demand Sustainable Aviation Fuel (SAF) Market
  • Avoided Prohibitive $120k, 3-Month Consultant Study
  • Provided Clear, Board-Ready Action Plan
The Challenge:

A $50M renewable natural gas company watched its core market implode as prices crashed. Investors imposed a spending freeze, and the board delivered an ultimatum: find a viable new business model in 45 days or face dissolution.

  • Imminent Extinction: 45-day deadline from the board
  • Outdated Intelligence: Industry reports 3-12 months old
  • Prohibitive Costs: Traditional consulting quoted 3 months and $120k
  • Strategic Paralysis: Drowning in complex variables with no clear signal
The Solution:

Through a full strategic engagement, we deployed The Clarity Engine to conduct rapid analysis of global markets, alternative technologies, and regulatory landscapes.

  • High-Potential Market Identified: European SAF regulations creating massive demand
  • Clear Pivot Pathway: Existing technology could serve premium market with modifications
  • Comprehensive Risk Assessment: Deep dives into alternative feedstocks and 200+ regulatory changes
  • Board-Ready Strategy: Clear plan with go/no-go recommendations within 45-day window
Detailed Analysis:
  • Signal Identification: European SAF regulations revealed massive immediate demand for renewable gas inputs
  • Capability Gap Analysis: Validated existing technology could serve premium market with minor modifications
  • Strategic Certainty: Replaced board's "gut feel" with data-backed decision framework
  • Timeline: 5-day intelligence sprint vs. 3-6 month traditional consulting timeline
PRE-REVENUE SAAS

6 MONTHS OF RUNWAY LEFT: GO-TO-MARKET PLAN FOR PRE-REVENUE SAAS

"We identified an underserved niche and uncovered the true buyer motivation—deal velocity, not cost"

Impact at a Glance:
  • Pinpointed a High-Potential Niche Market
  • Uncovered Core Buyer Motivations
  • Developed Data-Backed Messaging & Sales Hooks
  • Created a Clear Path to Inbound Leads
The Challenge:

A pre-revenue, engineer-led cleantech SaaS startup with a promising MVP for microgrid developers had only six months of runway to find its first real customers.

  • Market Confusion: Drowning in conflicting industry news, unable to separate signal from noise
  • Messaging Uncertainty: Didn't know what content or sales hooks would resonate with target buyers
  • Urgent Need for Validation: Required design partner before funding ran out
The Solution:

In a single Strategic Sprint, we deployed our AI-powered intelligence platform to analyze their target market and filter through industry noise.

  • High-Potential Niche: Brownfield redevelopment projects as underserved niche
  • Core Buyer Motivation: #1 driver was deal velocity, not cost savings
  • Top 3 Messaging Pillars: Speed, Compliance, and Guarantees
  • 10+ Sales Hooks: Data-backed messaging like "Close deals 3-5x faster"
  • Path to Inbound: Framework to shift from cold outreach to content-led approach
Detailed Analysis:
  • Analyzed 200+ project RFPs to identify timing patterns
  • Interviewed 12 potential buyers to validate velocity hypothesis
  • Mapped 15 competitor positioning strategies
  • Identified 3 underserved sub-niches within Brownfield category
HVAC AGENCY

6,000 FAILED EMAILS TO FIRST CLIENTS: PLAYBOOK THAT SAVED A NEW HVAC AGENCY

"Wrong clients, wrong offer. We provided a new ICP, a 'fast win' service, and value-based pricing"

Impact at a Glance:
  • 0% to Positive ROI on Outreach
  • Identified High-Value Customer Profile
  • Created a "Fast Win" Low-Risk Offer
  • Delivered a Complete Go-to-Market Playbook
The Challenge:

A new two-person digital marketing agency, founded by an expert with over six years of HVAC industry experience, was struggling to land its first clients despite deep industry knowledge.

  • Zero ROI: 6,000+ cold emails over two months with 0% conversion rate
  • Wrong Targets: Focusing on small, offline contractors requiring education
  • High-Friction Offer: Complex website builds created immediate resistance
The Solution:

In a single Strategic Sprint, we diagnosed root causes and provided a complete operational blueprint to attract high-value clients.

  • High-Value ICP: Shifted to established companies ($1M-$5M revenue) already investing in growth
  • "Fast Win" Starter Offer: Customer list reactivation to prove value in under 30 days
  • Value-Anchored Pricing: Redesigned packages with high-ticket premium option
  • Relationship-Building Strategy: Provide value upfront with relevant industry insights
  • Urgent Timeline: Identified critical 45-day seasonal window for HVAC deals
Detailed Analysis:
  • Identified 200+ target companies matching refined ICP criteria
  • Developed value-anchored pricing that made core offer 40% more accessible
  • Implemented multi-channel strategy: LinkedIn + Email + Strategic Partners
  • Created "Fast Win" proof-of-concept offer with 30-day delivery timeline
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Accelerating Growth

Working but not optimal. These companies sought competitive advantages and scalable systems to dominate their markets.

COMPETITIVE STRATEGY

CONTRACTOR DITCHED 20+ BIDDERS AND RAISED PRICES BY 15%

"We found and dominated the 'soft spots' everyone else was ignoring"

Impact at a Glance:
  • Achieved 15% Strategic Price Increase
  • Eliminated Competition from 20+ Bidders
  • Identified Untapped Geographic "Soft Spots"
  • Lowered Customer Acquisition Costs
The Challenge:

An established electrical contractor serving a major metropolitan area was facing stalling growth in a hyper-competitive market.

  • Crushed Margins: Regularly bidding against 20+ competitors for same jobs
  • Wasted Marketing: Rising ad costs yielding fewer qualified leads
  • Commoditized Service: Trapped in cycle of competing solely on price
The Solution:

In a single Strategic Sprint, we deployed our AI-powered platform to analyze the market and focus on competitor blind spots.

  • Geographic "Soft Spots": Mapped underserved area codes and neighborhoods with lower competition
  • Top 3 Customer Pains: Messy cleanup, late arrivals, unexpected price increases
  • Powerful Messaging: Guarantees to directly resolve all three pain points
  • Precision Targeting: Shifted ad spend to underserved "soft spots"
  • Strategic Price Increase: Bypassed bidding wars with 15% price increase
Detailed Analysis:
  • Analyzed hundreds of competitor reviews to identify universal complaints
  • Mapped competitive landscape with street-level precision
  • Created differentiated messaging addressing all three major pain points
  • Developed precision-targeted marketing strategy for underserved zones
GROWTH BLUEPRINT

FROM 'INVOLUNTARY NONPROFIT' TO 40% MARGIN: SOLAR HARDWARE STARTUP

"We focused scattered nationwide efforts on 3 high-potential metro areas with sustainable pricing"

Impact at a Glance:
  • Focused Sales from Nationwide to 3 Key Markets
  • Achieved Sustainable ~40% Profit Margin
  • Identified Lever to Unlock 70% of the Market
  • Outlined Low-Cost Customer Acquisition Strategy
The Challenge:

A pioneering three-person solar hardware startup with no formal business background had an innovative product but no clear path to market.

  • Scattered Efforts: Selling to early adopters nationwide with no market focus
  • Unsustainable Model: Thin margins with no budget for customer acquisition
  • Strategic Paralysis: Overwhelmed by options and slow-moving regulatory changes
The Solution:

In a single Strategic Sprint, we analyzed the entire US market to turn years of potential trial-and-error into a confident action plan.

  • Top 3 Markets: Pinpointed exact metros with best combination of income, EV adoption, and incentives
  • High-Value Target: Identified ideal first customer profile
  • Sustainable Pricing: Recommended price increase to achieve ~40% margin
  • Growth Lever: Offering financing could unlock 70% of addressable market
  • Low-Cost Acquisition: Target customers who showed intent via permit data
Detailed Analysis:
  • Analyzed entire US market for optimal geographic targeting
  • Identified specific customer profile for initial market penetration
  • Developed sustainable pricing model creating self-funding growth engine
  • Outlined financing strategy to dramatically expand addressable market
PRICING STRATEGY

ANSWERING A BILLION-DOLLAR QUESTION: PRICING FIRST-OF-ITS-KIND WIND PROJECT

"$38-$42/MWh for Texas ERCOT market, validated speed-to-deployment as key advantage"

Impact at a Glance:
  • Delivered Competitive Price Point ($38-$42/MWh)
  • Validated Data Centers as Primary Target Market
  • Formulated Risk-Adjusted Pricing Strategy
  • Provided Repeatable Market Intelligence Process
The Challenge:

The founder of a disruptive wind energy startup developed breakthrough technology that could build gigawatt-scale projects years faster than competitors.

  • Opportunity Overload: Unsure which multi-billion dollar market to pursue first
  • No Sales Playbook: Needed to hire sales leader but lacked defined ICP and messaging
  • Critical Pricing: Needed competitive price point for 2027 ERCOT market
  • Bandwidth Constraints: CEO consumed by critical financing round
The Solution:

In a single Strategic Sprint, we analyzed the complex energy market to deliver a clear, data-driven answer and framework for future decisions.

  • Competitive Pricing: Analyzed ERCOT market, recommended $38-$42 per MWh
  • Validated Positioning: Confirmed speed-to-deployment as most powerful advantage
  • Risk-Adjusted Strategy: 15-25% discount to secure initial flagship projects
  • Repeatable Process: Demonstrated method for building complete sales playbook
Detailed Analysis:
  • Analyzed hyperscaler, data center, and Department of Defense market opportunities
  • Validated customer segmentation for first-of-a-kind technology adoption
  • Identified primary customer concern (technology risk) and mitigation strategies
  • Demonstrated repeatable process for building complete sales playbook
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Strategic Expansion

Mature companies making complex, high-stakes decisions requiring comprehensive strategic intelligence and risk mitigation.

INTERNATIONAL EXPANSION

USA OR GLOBAL? DATA VETTED TWO INTERNATIONAL MARKETS FOR SAAS PROVIDER

"We identified UK and Ireland as prime targets and designed a 'grant-aligned' acquisition model"

Impact at a Glance:
  • Resolved "Either/Or" Dilemma with Dual-Path Strategy
  • Vetted 2 Prime Global Markets (UK & Ireland)
  • Quantified Opportunity with Government Funding Data
  • Designed New, Hyper-Efficient Acquisition Model
The Challenge:

A niche Canadian SaaS provider for non-profit crisis helplines faced a critical decision after seeing volatility in their primary US market.

  • Strategic Indecision: Where to focus limited resources for growth
  • Inefficient Spend: Wasting full-time employee salary on underperforming cold-calling
  • Global Uncertainty: Lacked data on which international markets met criteria
  • Competitive Risk: Feared being blocked by entrenched competitors
The Solution:

Our process began with a preliminary Market Intelligence Summary, then evolved into a full strategic engagement to build a multi-faceted global growth plan.

  • Dual-Path Strategy: Parallel approach—pivot within US to adjacent sectors while exploring international
  • Two Vetted Markets: Identified UK (£6M funding) and Ireland (€67M funding) as prime targets
  • Efficient Acquisition: Replaced cold-calling with "grant-aligned" strategy targeting funded organizations
  • Competitive Advantage: Confirmed specialized software advantage over generalist competitors
Detailed Analysis:
  • Analyzed both US adjacent verticals and international market opportunities
  • Quantified funding availability in target markets with specific government data
  • Assessed competitive landscape in UK and Irish markets
  • Developed acquisition model aligned with grant funding cycles
INVESTOR READINESS

HOW WE CUT A 250-INVESTOR LIST BY 90% TO TARGET THE 25 MOST LIKELY TO FUND

"We replaced 'spray and pray' with data-driven strategy aligned to each family office's interests"

Impact at a Glance:
  • Cut Outreach List from 250 Investors to 25 High-Probability Targets
  • Analyzed Investor Profiles for Perfectly Aligned Messaging
  • Identified Competitive Investment Data to Create Investor FOMO
  • Replaced Inefficient Outreach with Data-Driven Playbook
The Challenge:

A deep-tech company, built on 15 years of R&D, was stuck in the difficult phase between Seed and Series A funding.

  • The "Funding Gap": Too mature for seed but lacking consistent revenue for Series A
  • Ineffective Outreach: Preparing to pitch generic deck to 250+ investors
  • Lack of Network: Operating in a "void," unable to reach right decision-makers
The Solution:

In a single Strategic Sprint, we replaced inefficient "spray and pray" with a data-driven intelligence strategy.

  • Hyper-Targeted List: Replaced 250 VCs with 25 family offices whose profiles matched their sector
  • Competitive Intelligence: Identified gaps and opportunities to leverage investors' FOMO
  • Perfectly Aligned Messaging: Developed tailored messaging for each of 25 targets
  • Data-Driven Playbook: Complete strategy for engaging right investors at right time
Detailed Analysis:
  • Analyzed recent funding announcements in adjacent hardware and software sectors
  • Mapped public statements and market focus of potential strategic investors
  • Created network maps showing warmest introduction paths
  • Identified specific strategic questions investors were likely to ask
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Our Track Record

500+

Market intelligence analyses delivered since 2021

2-3x

Pipeline growth (outbound projects)

14-28

Days to first customer (inbound projects)

Industries served: SaaS, Professional Services, Renewable Energy, Manufacturing, Financial Services

Not every project succeeds—see our approach to risk →

Beyond Pipeline: Specialized Intelligence

We've also delivered market intelligence for:

Investor Readiness

→ Market sizing, competitive positioning, TAM validation for fundraising

M&A Intelligence

→ Target identification, market overlap analysis, due diligence support

International Expansion

→ Market entry strategy, regional competitor mapping, localization priorities

Ready to Build Your Pipeline Blueprint?

Book a 20-minute discovery call to:

• Discuss your specific pipeline or market challenge
• Review relevant case studies from your industry
• Determine if our intelligence process is a fit

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